Recently, W.ing carried out a special research of ‘Life in the living room’ in Shanghai, Nanjing, Chengdu, and other main cities to support IKEA for its activities of ‘new living room’. As one of the biggest furniture and home furnishing retailers in the word, IKEA advocates the idea that everyone and every family could create a better living room with their own hearts, brains and hands in order to better enjoy life and show self-personality. In accordance with the distinct user's habits, lifestyle, and HD design requirements in different areas, W.ing put forward personalized living room design proposals with different styles, purposes and combinations adapted to different life stages.

With the entering of car into the Chinese family into the accelerated phase, children naturally become frequent passengers of the vehicles. Under commission from a world famous manufacturer of child car seat, W.ing conducted a special study of ‘create a safety space for kids’. Since child safety car seat not only requires the protection function for children, but also needed to provide a comfortable environment for them, there is a higher demand on the design of child safety seat. According to different circumstances and habits of carrying kids out in Chinese families, W.ing offered two design directions of overall and split seats, which help our client better develop its producing line specialized for Chinese kids.

With people’s increasingly strong requirements of changing shopping models, the foreign retail tycoons who have accounted for about 60% of the market share in Chinese main cities, are not satisfied with the initial success of introducing a new shopping culture to China. Recently, W.ing carried out a special research of ‘happy shopping’ for Carrefour. The results of research will help our client build its unique characteristics by non-price competition measures, better cultivate and maintain its loyal customer groups on basis of oriental culture and Chinese people’s shopping habit, and make shopping into a pleasant recreational activity.

On April 23-26, 2009, W.ing was invited to the 2nd Design Management Symposium at Tsinghua University in Beijing. The theme of this forum was to discuss 'Innovation, Design, Management across Cultures'. The participants including international delegates from business, academic and public organizations found the inspiration and answers to multi-faceted and complex questions facing the design and management community through extended, in-depth discussions at seminars and interaction in workshops.

China has already become the third largest luxury goods consuming country in the world and the development trend and potentiality in Chinese consumer market of luxury goods is enormous. It is expected to be the largest luxury market in the world in the following decades. Compare to Western mature market of luxury consumption, Chinese market has its distinctions. Recently, W.ing carried out a survey into the newly-emerging fashion class and young white collars on their unique motivation, psychology and behavior of consumption. With empirical study, we compare the behavior diversity of domestic and foreign consumers and comprehensively offer our clients the theoretical and practical reference to their marketing strategy in Chinese market.

W.ing was invited to ‘Car Designer Night’ during Auto Shanghai 2009 at the I Bar in Shanghai's Intercontinental Hotel in this April. This event with the theme ‘Design • Dream’ of was hosted by Autodesk, the world's largest two-, three-dimensional digital design and engineering software company. On the spot of activity, Autodesk officially announced its Autodesk Alias Series and the latest 2010 version of Autodesk Showcase, as well as demonstrated the draft design, three-dimensional modeling, amendments to A-class surface rendering and visualization of a complete digital design flow.

Ingeniously using regular patterns of color emotion in product design have an impact on people's purchasing decisions and behavior. Recently, under commission from a top brand electronic products provider, W.ing made a color strategy for its upcoming production line. Aiming at fashionable electronic products, the main products of this time, W.ing specially developed an ‘Over anticipated new color scheme model’ for it and introduced the concept of color fashion, defined different popular color themes for mainstream consumers and completed several prototypes of conceptual products.

Chinese next economic monitoring cycle will not only show more youthful on the popular consumption culture, but also show its youth-dominated characteristics on the purchasing power. This will propose an unprecedented challenge for the automobile manufacturers with the intention of strategic expansion in Chinese market. Nowadays, Chinese automobile consumption is developing towards the tendency of diversification with consumers’ enriched type, strengthened characteristic, enhanced self confidence and shortened period of recognizing new things. Under commission from a world’s leading auto brand, W.ing launched an exploratory research on the living form of automobile consumers. The ‘Users’ Mental Model’ is specially developed as the decision support for this research.

On June 16-18, 2008, W.ing was invited to present at 100% Design Shanghai at Shanghai Exhibition Centre. As a unique furniture design international exhibition with an unwavering focus on the high-end, contemporary design market, 100% Design Shanghai had a soft launch last year and this year's event roll out under the supervision of creative directors Tobias Wong and Aric Chen, both New York based creatives. ‘The Design Media Landscape in China’ and other dialogues also provide a total new, inspiring experience for domestic product designers.

Under commission from Bank of China, W.ing built a research framework of the ATM equipments on current market. Along with the developing of e-banking construction process, people have begun to gradually accept the concept of self-service. In this case, Bank of China is considered to move part of the non-cash service from counter to ATM equipments. This survey concentrates on design assessments of the outward appearance, human-machine interface, user experience of present ATMs and design improvements. The result will help Bank of China improve its customer service.

On April 24, 2007, W.ing was invited to present at ‘China Youth Trends, Culture & Branding 2007’. The theme of the meeting was to discuss the trends and activities of young people in China, and how to capture their spirit to create better brand services in the future. Together with experts from Interbrand China, and BatesAsia China, W.ing took part in the discussions and idea exchange about Youth Trends & Culture, Changing Youth Consumer Attitudes in Lower Tier China, New Entertainment Options within a New Digital Landscape, Grass-roots Culture Phenomena & Youth Entertainment, Brand Creation & Renewal for Youth Appeal, etc.

On April 23, 2007, W.ing issued its first ' Interpretation of Chinese Automobile Consumption Culture and Trend Report' in China during the 12th International Automobile & Manufacturing Technology Exhibition. How to interpret the Chinese auto consumption culture through historical circumstance, the inhabitants character, consumption habits, aesthetic tastes and product value orientation? What will be the future trends of the Chinese auto consumption culture? These questions will all be explicitly and vividly explained in this report. The report will not only systematically inform the auto manufacturers of the existing auto consumption market, auto consumers and consumption culture, but will also reveal the future consumption needs and trends of this market.

On April 21, 2007, W.ing was invited to present at ‘China Automobile Brand Independent Innovation Summit’ at the Hilton. The purpose of the summit was to review the independent innovation process of Chinese automobile brands, advocate the concept of independent innovation in the Chinese automobile industry, while acknowledging successful innovation experience and models. During the forum, experts from W.ing held discussions with professionals from automobile manufacturers, auto branding experts, consulting firms and industry media, regarding how Chinese automobile brands could successfully realize and promote this independent innovation.

The research, named “18th Floor” is carried out by W.ing. We make field studies and collect examples from Chinese high rises to analyze the dwelling space, room configuration, living space function division, decoration style and furniture, etc. The results provide several world famous furniture manufacturers with valuable references.

On April 19, 2007, W.ing was invited to present at 'Marketing to Women conference' at Regal Hongkong. The conference is packed with a combination of expert thinking and "how-to" experiences to sharpen the marketing communications to Asian women. It helps attendees more deeply understand Asian women, who are independent, and continually growing in their affluence and spending power, as well as find out new ways to court them and secure their loyalty to their brands and products.

On March 2, 2007, allied with Sina Automobile, China’s largest automobile web portal, W.ing held a summit on the theme ‘How to welcome the automobile consumption age in China’. Meanwhile, W.ing issued the report, 'Chinese auto users’ life style and consumption formation'. The report focuses upon the life style, consumption behaviors and consumption value culture. It analyses the decision process to reveal secrets behind brand choice and brand transformation. The results in the report will help automobile manufactures to understand the market and branding better, and how effectively influence the Chinese customer.

Under commission from an European furniture manufacturer, W.ing carried out research and analysis of the Chinese local furniture market among different social classes about the characters of Chinese furniture consumers (including age, education, income and housing), their purchasing profiles (shopping intentions, shopping sites, consumer attitudes and shopping reasons), and purchase-considering index (furniture design, furniture style, color, material and comfort, referenced to their social status). W.ing also forecasts the consumption trends of the Chinese furniture market for the following 5 years.

Under commission from a German vacuum cleaner manufacturer, W.ing carried out in-depth research into Chinese family cleaning methods. The research includes not only large cities like Beijing, Shanghai and Guangzhou, but also second-tier cities like Chongqing, Tianjin, Hangzhou, Nanjing, Dalian, Wuhan, Xiamen, and etc. Geographical factors, life styles, regional traditions and values form differences between those cities have a direct influence upon the understanding and use of vacuum cleaner. This research helps our client with composite products and selling strategies in the different areas.

In February 2007, W.ing Asia introduced the Insight-Compass which guides innovation process. With Aesthetic-Technology & Culture-Market themes as a ground level start and Man-Environment & Lifestyle-Consumption as extended level themes, Insight-Compass will collect and categorize different information resulting in valuable insights, which will provide clients with a clear direction for future innovation.

A lot of foreign kitchen equipment turned out to be useless in Chinese kitchen. However, this situation is changing. Under commission from a world famous kitchen electrical appliance manufacturer, W.ing undertook research into the changing diet and cooking techniques of the Chinese consumer. The research shows that with the improvement of people’s life, Chinese people are increasingly turning their attention from basic needs to nutritional quality and variety. So more and more people are accepting kitchen equipment like toasters, induction cookers and juice extractors. The research provides our clients with valuable guidance for their future strategies.

On November 18, 2006, together with Zhejiang University, W.ing held the forum about 'Chinese automobile market in the global reformation'. During the forum, experts from W.ing and professors & students from the university discussed the competition structure and consumption modes in the Chinese automobile market, and how will these two elements act as the main momentum for the development within this industry. After the forum, a small workshop called ‘My Ideal Car’ was held.

Today, China has more and more female auto buyers, it has already become a noticeable social trend rather than only for fashion or consumption. It is clear that the Chinese auto market is welcoming the disenchantment of the female shopper. The 'Her Age' social revolution, which features auto shopping, will bring about changes in the industry structure and automobile design, style and features to meet this growing and particular market. The research into the consumption by Chinese women auto buyers is currently being carried out by W.ing. This research will consistently study the lifestyle of Chinese female auto consumers and all aspects of their auto-using ways, including car purchasing, car use, car payment methods, and the psychological and social changes brought about by car use and ownership. It will pay special attention to the preferences of female buyers with regard to appearance, interior deco and function. The research results will provide auto manufacturers with valuable references to the consumption ideology and character of Chinese female auto buyers so that they will be ready to introduce better suited cars for these people.

On October 30, 2006, W.ing held a seminar called ' Strategic choices for Chinese auto brand growth' for the students and teachers of CEIBS business school. In the meanwhile, W.ing was invited by CEIBS to present at the ‘4th Annual China Automotive Industry Forum’ held by the school. The forum put emphasis on the low profit margins from the surplus of production, and environmental & energy problems. The view was to seek a sustainable development for this industry.

Recently, W.ing has initiated a research into the interior design requirements of the Chinese Fridge. We call this “Neighbor’s Fridge”. Through in-house interviews of Chinese consumers, we find out many Chinese ways of using fridges. For example, many Chinese people are fond of keeping bottles, or even the whole pot in the fridge. These facts will lead to new requirements in the adjustment of the height and layout of the interior design of fridges.

In October 2006, W.ing signed a cooperation contract with the Media and Design College of Shanghai, Jiaotong University. Both sides agreed to achieving close cooperation in overseas internships, education training, industry cooperation projects and so on. This helps to provide the college’s students with a broader international stage and better opportunities for personal development which in turn enlarges the talent bank of W.ing. Taking this cooperation as a beginning, W.ing is going to hold long term cooperation with the college in Chinese design management education and practice, including consultancy, training, workshops, publications, etc.

Under commission from an European andiron manufacturer, W.ing carried out researches into the difference between West and East on the subject of house heating methods. In Western countries, the fireplace is usually built into the construction of the house. Even for some modern houses, andirons are still considered as an important part of the house decoration. However, traditional culture makes Chinese people remove the andiron or any of its accessories from the house, even in some cold areas in the north of the country. This makes it difficult for the andiron to become a highlight of the decoration in any design or architectural planning. Our research will bring back the possibility of ‘gathering around fireplace’ in China.

In September 2006, W.ing exclusively introduced the consultancy service, ‘China Trendscan’ which introduces the latest product, service, branding and creativity development trends, fresh perspectives, as well as offering the unique Chinese folk culture, fashion trends, design styles, and other Eastern elements. It will also provide our clients with regular information about marketing-relevant changes and consumer trends in the Chinese market.

Today in China, the improvement of women in both social status and individual competence makes them leading actors in society and family life. They are also economically independent and have greater consumption power. Recently, W.ing has started in-depth research into Chinese women consumers. On the basis of the analysis of their vies of consumption, media, recreation, brands, career and family, we help our clients understand the living status and consumption needs of Chinese women. The result of this sustained research will help our clients further develop their products and services for Chinese women – expanding this special market and finding more business opportunities.

Under commission from a world famous office furniture manufacturer, W.ing carried out in-depth research into the Chinese office environment and furniture, and formulates product development strategies for optimizing design of office furniture in Chinese market. The research includes not only traditional commercial towers but also working spaces in newly-emerging creative clusters and some new SOHO style working areas. Furthermore, the researchers make studies on specialized furniture malls and furniture exhibitions to collect and track the opinions of consumers. The result of the investigation gives our client references for their further product developments.

On June 13, 2006,  W.ing was invited to present at the ‘Asia Fashion Federation’ in Beijing.  The theme for this conference was “Culture, Force and Industry Promotion”, discussing the relativity of culture and industry. Topics involved “development of fashion and city economy”, “popular culture and brand”, “culture exchange between Asian countries”, “popularization of Asian life” and “development of industry innovation”. During the summit, experts from W.ing discussed the luxury brand market in China with artists, fashion designers, brand experts, entrepreneurs, and other industry delegates from Asian countries.

Special research into the “Mobile Phone Generation” is exclusively introduced by W.ing. This research focuses on the ways of story edition by video technology, reveals the preferences, methods of use and communication styles of Chinese youngsters with regard to delicate and intricate design and dynamic images. This helps us to further reveal the facts of the unique mobile-phone needs of Chinese youngsters, its influences on younster's lifestyle, mobile technology's influence on the way of communication, and trends of future mobile phone use, design and features. The results provide mobile communication technicians and the innovation of their products with precious guidance.

On March 17, 2006, W.ing was invited to present at the 1st 'D2B International Design Management Symposium' at the Shanghai Galaxy Hotel. The theme of this forum was to discuss how to achieve business success through creation and how to facilitate co-operation between managers and designers to gain advantages through competitive planning.

With the further development of 3C integration, 'Digital Home' has been receiving wide attention from different industries including PC manufacturers, traditional family electrical appliance manufacturers, telecom dealers, value-added service providers, CMOS chip manufacturers and software manufacturers. PC manufacturers are exploring opportunities to extent their business into the area of family electrical appliances. As for traditional family electrical appliances, the manufacturers wish to extend their market and obtain new revenue sources. W.ing's exclusive research of 'DH' has attracted the interest of many manufacturers related to this new industry.

W.ing was invited to present at ' Design Cities Worldwide'@ Designmai forum in Berlin on May 20th, 2006.  During the forum, the expert from W.ing made an excellent speech with six other presidents from European and American design consulting firms, and gave several case studies on their respective cities. The forum attendees showed their great passion and interest in the rapid development of the creative industry in China.

Under commission from an European dental equipment manufacturer, W.ing carried out research and assessment of the appearance, functions, usability and costs of Chinese dentistry equipment. We made analysis and investigations into the needs and opinions of current dentistry equipment among Chinese patients. The research showed that the Chinese dentistry market has been ignoring the design of their products and the patients were hardly ever satisfied as many of their needs hadn’t been met. The research gives our clients dependable references for the upgrade and localization of their products.

W.ing is currently making a special research into the 'Chinese New Rich' lifestyle. The research explores the brands, media consumption and life attitude of the target group. This research involves consumption status of 40 kinds of products and 11 kinds of services, as well as user’s communication habits with seven kinds of media. It probes into the depth of the consumption information of vehicles, personal fashion articles, clothes, cosmetics, travel, culture, arts, sports and recreation, etc.