China and Pan Asia-pacific will become the new forces of global style design and popularity, these new energies are creating new market and changing the global fashion’s business mode. The unique Chinese culture, trends and fashion, design styles and oriental fashion factors are deeply attractive to global eyes.

W.ingResearch organises expeditions and visits to major trend cities in China, like Shanghai, Beijing and Hongkong, where we show our clients innovative retail concepts, visit interesting start-ups and talk to visionary trendsetters.

The focus of our trend tour will be on: 

• Fashion and youth culture
• Retail and shopping – from discount stores to the flagship experience
• New products and concepts – from FMCG to luxury
• Network technology and mobile phones
• Marketing and advertising (road show, new product launch, etc)

Booking a Trend Tour in China can provide a wealth of ideas and experience to professionals from all fields of sales, marketing, advertising and product development, especially: 

• Marketing managers
• Sales managers
• Professional working in advertising and PR
• Market researchers