United Design Research Centre (UDRC), set up by W.ingResearch, is the first and only design research center in China with diversified multinational research model and presents new research techniques for future innovation in the design industry. UDRC, as the pioneer and leader in the field, attracts many top global research experts, design professionals and creative talents from all fields, and undertakes cutting edge design research projects at the global frontier.

As an ‘OPEN INNOVATION ENGINE’, UDRC is striving to create an entirely new design research environment to encourage multinational cooperation and exchange. By utilizing multi-faceted but unique research thinking and processes, research results are analyzed and turned into effective innovation strategies.